Brand Residencies

Not sponsorship,
but co-creation

Brand Residency is when a brand enters the media not with a banner, but with a point of view. A thematic editorial season where the brand lives in the content as a co-author of meaning - with stories, people and experiences.

Active residency Coming soon In preparation
FIAT

Active residency

FIAT

Small Rituals. Big City.

Rituals & Routes

The city is not merely a place we pass through — it is a collection of small discoveries, favourite routes and everyday rituals. For six months, together with FIAT, we follow how people move between them.

Dolce Vita Routes

Routes across the city, built around favourite places, neighbourhoods and everyday rituals

Моите 5 спирки в града

Five places in the city, chosen by the people who shape its cultural and entrepreneurial life

Morning Rituals

How the day begins — in what order, in which places, at what pace

City Favourites

Favourite places for coffee, for work, for meeting someone — and the hour when each is at its best

The Route Between

Stories happen between the stops — on the way from one place to the next

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Good Coffee Festival

Active · Season 1

Good Coffee Festival

specialty coffee and craft chocolate get together

Coffee & Culture

Good Coffee Festival is a cultural platform that turns coffee into an experience. Slow Made City is the official media partner.

Festival Preview

What is coming at Good Coffee Festival - highlights before the opening

Venue Profiles

Profiles of festival participants

Behind the Bar

The people behind the bar - baristas, roasters and chocolatiers from the festival

Taste Journey

From the green bean to the cup and the bar - the path of taste

Global Scene

Coffee festivals around the world and what Sofia can learn from them

Festival Recap

What remained after Good Coffee Festival - takeaways and highlights

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myPOS
In preparation

myPOS

Tap. Sip. Go.

People & Livelihood

Behind every good cup stands a small business that chose to do things with care. Over six months, together with myPOS, we write about the people behind the counter — and what it takes to run a small place well.

The People Behind the Cup

Portraits of owners and baristas who turned a passion into a livelihood

What It Takes

What it takes to run a coffee shop — the courage, the numbers, the daily routine, the risks

Instant Stories

Small moments where speed matters, told by merchants and their customers

Money, Made Simple

Practical pieces on small-business money — plainly put, without the jargon

The Tap Between

The story of that one-second tap that connects a customer and a merchant

View the full residency

Want to become a resident?

If your brand believes in slow-made things and wants to be part of Slow Made City's stories - write to us.

Contact us